01
Smart campaigns
Planning a campaign meant guessing which products, bids and budgets would work. We designed a flow where data and AI propose a ready-to-launch plan that sellers can review and adjust.
Mirakl Ads
Leading design for an AI retail media platform.
Design leadership
Product discovery
AI features
B2B SaaS
This work is under NDA. The cover uses Mirakl’s public product visuals and the illustrations below are conceptual, not real screens. I’m happy to walk you through the details on a call.
- Client
- Mirakl
- Product
- Mirakl Ads · retail media
- Duration
- 1 year
- My role
- Design lead
- Team
- 3 squads: 3 PMs, 3 EMs and developers
- Scope
- End-to-end: discovery → prototyping → handoff
The product
Mirakl Ads is an AI-powered retail media platform. It lets retailers and marketplaces earn ad revenue by helping sellers and brands promote their products where shoppers search and browse.
As design lead, I owned the end-to-end experience across three product squads — from discovery and framing to prototyping, testing and handoff — while making sure features built in parallel still felt like one product.
+258%Mirakl Ads revenue growth in FY2025 (public figure)
50+Retailers in 15+ countries (public figure)
4Major workstreams led in one year
How I worked
One designer across three squads
I partnered with three product managers, three engineering managers and their development teams, running discovery, design and validation in parallel while keeping patterns, components and language consistent across the platform.
Squad 1PMEMDevelopers
Squad 2PMEMDevelopers
Squad 3PMEMDevelopers
01DiscoveryInterviews with sellers and operators, data and support insights
02FramingProblem statements and success metrics with PMs
03ExplorationFlows, concepts and fast prototypes
04ValidationUsability tests and squad reviews
05HandoffSpecs, design system components and QA with engineers
What I designed
Four workstreams, one coherent product
02
Campaign optimization
Once live, campaigns drifted. We surfaced clear, actionable recommendations inside the campaign manager so sellers could improve performance without becoming ad experts.
03
Premium placement deals
Operators wanted to sell specific spots on their websites at dedicated prices. We designed how these premium placements are packaged, priced and booked.
04
Criteo integration
Following the public Criteo × Mirakl Ads partnership, we evolved the whole platform so advertisers could reach Criteo’s retail media supply from one workflow, with unified billing and reporting.
Outcome
From zero to sold
Most of the features I worked on were designed from scratch and are now part of what Mirakl sells to retailers running their retail media business on Mirakl Ads.
Want the full story?
I can walk you through the problems, decisions and outcomes behind this work in a 30-minute call.
Book a call